by Eris Doble

Emails are a critical mode of communication in the professional world. Although the body of an email is usually deemed as the focal point, it is actually the signature that acts as a greater source of information. An email signature is an effective way to provide important details about yourself, your company, and your brand. Through the right design, fonts, colors, and social handles used, it’s a great way to further convey your brand’s identity and give it recognition. So, how do you build an effective email signature? Here are a few simple tips that will help you create a one that’s clean, professional, and stands out:

  • Include only important information in the signature such as your name, position, company name, address, and contact number. Avoid treating it as a mini autobiography.
  • Be aware of the alignment of information. It is crucial to arrange the information clearly and neatly so that it can be read easily.
  • Follow your brand guidelines closely, and avoid using too many colors or fonts. The final product should be simple, clean, and concise.
  • Leave out anything that can be discussed at a later date, such as confidentially clauses. Although many companies do this, the reality is that no one reads the fine print and this only makes the signature look cluttered.
  • Social media handles are great to include, but too many can cause a data overload. Choose the number of icons and their sizing wisely.
  • Make sure your email signature is mobile friendly, as most people work on their phones after hours. Email signatures that aren’t compatible with mobile look unprofessional.

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