by Meher Masalawala

Video marketing has emerged as the most powerful medium for reaching consumers over the last few years. Every social media platform that has incorporated video has only thrived, further proving that it should be adopted as a key marketing strategy for all businesses. Still not convinced? Here’s why you should start investing in video marketing ASAP:

It’s no secret that everything nowadays is mobile-first. “Between 2010 and 2015, mobile video consumption increased by a whopping 2,084%…[and] experts believe that by 2020, mobile video will account for 75% of all mobile data traffic.” Since consumers already spend so much time and attention online, it’s important to target advertisements to them on the platforms where they’re already hanging out.

Facebook, Instagram, Twitter, Snapchat – all of these are either primarily video platforms (i.e. Snapchat) or contain an important video component (i.e. Facebook Live). The increase in video content consequently results in mobile ads no longer looking out of place, as users can engage with them more naturally. Additionally, YouTube has emerged as the second most used search engine after Google – think about that and what it says about the influence of video! According to Hubspot, 64% of users are more likely to buy a product online after watching a video. As a marketing strategy, video has highly effective conversion rates and indicates where the future of brand promotion is headed.

Aside from shining a light on your brand, utilizing video content also gives consumers a true sense of who you are as a company. It’s an amazing opportunity to convey a creative, personalized narrative and establish a real connection with your audience. The choice is yours – get on board with video marketing, or get left behind your competitors.

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