Twitter is the one platform where visuals are key to engagement – even more so than Instagram. As you quickly scroll through your feed, more often than not, it’s the imagery that catches your eye before the message or headline. Your one tweet is essentially a 3×2” wallet-sized photo fighting for attention against a 25,000 square foot digital canvas in Times Square. So, how do you stand out from all of the white noise? As it’s been proven that Twitter user engagement rate is 5x higher when a photo is included, it’s clearly necessary to accompany your tweets with imagery – but what kind of imagery? Something funny? Something serious? Just anything? Here are three tips to help you enhance your business Twitter account with clean, appealing, and professional imagery:
There always needs to be rhyme or reason to the photos you’re including with your tweets. Every photo attached to a tweet should be representative of the content that you’re posting, whether in a literal or metaphorical way, and be in line with your company’s brand. For instance, if you’re talking about enhancing Twitter imagery in your tweet, show a photo that does just that – something that reflects your brand, its style and colors, and looks both clean and professional.
Cheesy stock photos are a thing of the past, and for a good reason. There’s nothing more unappealing than a group of “professionals” jumping and smiling in front of an all-white background that looks so unbelievably staged, you think your eyes may start to bleed. Use photos that showcase real situations, convey emotion, and have a unique point of view. Some of our favorite sites for free, high quality imagery are Unsplash, Pexels, and Death to the Stock Photo.
As with everything related to your business, design matters. It’s extremely important to build and maintain a consistent aesthetic throughout all of your print and digital collateral, as this allows your audience to easily identify your brand over time. Photography style, content themes, and select colors are three ways to convey your brand visually and establish a cohesive presence on your Twitter account.