by Meher Masalawala
If you’re looking to give your brand a quick and simple upgrade for 2018, consider an animated logo. Websites and social media channels are more than equipped to showcase such files these days and animating your logo allows for an attractive addition to your usual brand elements. Here are three key reasons to turn your logo into an animation:
Animated logos can be made into GIFs which can be used for promotion across Facebook, Twitter, Instagram, etc. Additionally, adding an animated logo to either the beginning or end of your marketing videos will help unite your brand identity. Want to take it a step further? Integrate an animated logo into your website to replace your static logo.
A logo can be animated in many ways – it can change colors, it can expand and contract, or even morph into a shape. The possibilities are endless, and since animation can evoke tone and emotion, you can convey a sense of your company through it.
A moving image will always attract more attention than a stationary one. It compels viewers to pause and look longer because they want to see what the animation will do. This gives you a great opportunity to retain and impress them while driving home a key sense of your brand identity.