At this point, nearly every business has an established company website to showcase their offerings; however, some websites don’t function as well as others. Within seconds of viewing your company website, potential clients decide whether or not they want to do business with you – that’s why it’s more important than ever to have a well-designed website that works for your business, not against it. Here are a few tips to make sure your company website is helping you grow your clientele:
The first thing people will notice about your company website is the design. A site that is visually appealing will hold the attention of your visitors for a longer period of time. The graphics, typography, and color scheme of your website should complement one another and relate back to your brand. Additionally, the imagery you choose to display should clearly convey your services and products to your target audience.
It’s essential that your company website is easy to understand, as a complicated website may result in lost business. If your visitors are confused, it’s more likely that they’ll leave your website entirely rather than spend time digging to find information. Web pages that focus on what you do, like ‘Work,’ ‘Services’ and ‘Products,’ should be especially easy to locate and navigate. Additionally, consider implementing your contact information (including social links) in your footer so that they’re a fixture of every page of your website.
Search Engine Optimization
Search Engine Optimization, or SEO, is defined by Webopedia as the strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine. In order to increase traffic to your company website, consider the terms that your target audience is searching on the Internet. These key words should be carefully woven into your website content to increase traffic to your site, and therefore increase your page rank on search engines.
Ready to improve your company website? Schedule a free 1-hour consultation with our creative team at Vedia NYC and make sure that your website is truly an asset to your business.