Video marketing content is officially part of our daily lives and will only continue to grow rapidly. If you haven’t already, it’s time to integrate it into your company marketing strategy and use it consistently to promote your brand. Here are three suggestions on how to create effective video marketing content for your business:

Create a Brand Video
Brand videos allow potential customers to quickly get a well-rounded sense of your company without having to sift through multiple pages of your website. Including a video on your home page will also increase your reach, as you’re 53 times more likely to show up higher on Google if you have a video embedded on your website.

Keep Mobile in Mind
Users are spending much more time on mobile devices than desktop computers these days, and as a result, video content is more frequently consumed on a phone. Aside from creating media content that has both a strong aesthetic and message to grab the attention of consumers, make sure your video is easily shareable by including social media links. This increases the share-ability of your content, consequently attracting more potential customers.

Use Explainer Videos for Promotion
45% of businesses utilizing video marketing content currently have an explainer video on their home page. Explainer videos are a great way to promote your company’s mission, product, or service. Video ads are also more engaging than online banner ads since motion graphics are automatically more eye-catching than static graphics. 

Video marketing content is no longer something that can be overlooked in 2018. Take advantage of all the benefits and integrate media content into your website, social media platforms, email blasts, and more. Not sure where to start? Our creative team offers free 1- hour consultations for all services! Contact us today to learn about how we can elevate your brand with custom video marketing content that fits the needs of your business.

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