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Nike 2025

Metcon 10 Trial Series

Our team partnered with Nike to produce a four-weekend trialing event series celebrating the launch of the Metcon 10 training sneaker. The goal was to highlight the shoe’s performance through authentic, community-driven workouts. Our team handled every detail, ensuring each weekend delivered a seamless, on-brand experience that reflected Nike’s bold energy and commitment to innovation.

IndustryApparel
TypeFull-Service Experience

From initial planning to on-site execution, VSEEN managed all logistics start to finish. We oversaw venue layouts, managed staffing and scheduling, coordinated load-in and breakdown, and directed all event buildouts.

Attention to detail defined the Metcon 10 experience. We produced custom water bottle labels, cookies, and branded Polaroid covers, creating cohesive takeaways that reinforced Nike’s visual identity. Every element was tailored to match the aesthetic, creating consistency across every touchpoint participants interacted with.

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